Holistic Evaluation of Student/Alumni Outcomes: Connecting Value to Diverse Stakeholders

Abstract

Stakeholders are increasingly scrutinizing institutions of higher education to demonstrate the return on investment. Colleges and schools of business are also under scrutiny. Calls for a tighter connection between the real world and what happens in the classroom continue to cry out. To respond to greater accountability and the calls for greater relevancem, this paper explores how to determine the impact of a concentration within an MBA on the career progression and satisfaction of current students/alumni. This paper provides a framework for other business schools to assess the impact of the educational experience beyond traditional outcomes such as learning and student satisfaction.